Confidential Interview Questions

for completion of Initial Business

Assessment Reports (“IBAR”)

All interviews are recorded and transcribed to use in preparation of IBARs. A list of documents the Consultant may require from the Client in order to complete the IBAR will be provided to the Client after this Questionnaire is completed and prior to the time of the initial interview.



1. Goals. We want to understand who you are and why you are following this path.
  • What is the vision for your business at maturity?
  • What is your financial goal?

2. Product and/or services. We look first at your “product and service” offerings.
  • What products are you selling (i.e. book, videos, widgets)?
  • What services are you selling (coaching, consulting)?
  • What are your price points?
  • Where are you products or services positioned in the market?

3. Your customer. Who is your customer?
  • What are the customer demographic (e.g. 45 year old single women with average income of $75,000 per year).
  • Unit sales averages (e.g. what is the average purchase ticket amount).
  • Customer service process (e.g. how is it handled internally or externally).
  • Retention process (e.g. do you use a news letter, provide customer specials, etc.).

4. Marketing. We will analyze how you are marketing your products, programs and events.
  • Your list development process.
  • Your website.
  • Your PR strategy.
  • Your direct response mail or email strategy.
  • Your budget for growth in generating leads.
  • Marketing tools you use (brochures, packages and specials, etc.).

5. Sales. We will assess how you are selling your products, programs and events.
  • Who is selling for you?
  • What is the commission arrangement?
  • How are you managing the sales process and sales productivity?

6. Financial performances. We look at your current financial performance or if you are just starting your work, we help you create a blueprint for a financial future.

  • Capital needs to launch or advance; use of the funds you would receive.
  • Provide a P&L and B/S for the current business.
    • Revenue analysis.
    • Expense analysis
  • Budget pro forma; do you have Budget and what is the financial goal you are working towards.
  • What are your existing financial tools?
    • QuickBooks
    • Accountant and tax support
    • Who do you bank with.

6. Operations. Who is on your team and how do you handle the business side of your business.

  • Do you have a business plan?
  • Do you have an Org. Chart?
  • Do you have an assistant or manager; who makes decisions and runs the day to day operation?
  • What do pay your people?
  • Professional support: attorney, CPA, tax advisor, web-designer, etc.
  • What insurance packages do you have?
  • What structure do you operate with, e.g. LLC or corporation or sole proprietorship.
  • Is there an Operating Agreement or a Shareholder’s Agreement?
  • Do you have investors or partners and what is your documented agreement with them?
  • What is your exit strategy?